One of the latest subjects in the AEC (Architecture. Engineering and Construction) Industry is that of the quickly-growing Archviz community. Architectural Rendering, also known as Archviz, is the process of creating graphics of digital models. This process results in still shots and movie walkthroughs of spaces. Many in the AEC Industry are talking about it, even more are using it - but is it worth the money? Check out the five points we have compiled below.
1. It increases your chances of landing jobs
As we move further into the digital age, there is now the need to be able to show an ability to utilize technology. With rendering, you are able to add the use of this technology to a project without even needing to learn the skills. Additionally, when you use programs like Revit or AutoCAD to draw plans, you are often able to export the 2D plans as 3D models - helping your renderer skip steps in the modeling stage. This is a great way to save on modeling fees while still being able to add quality graphics to your project. Adding these graphics are a great way to showcase the programs you have access to as well as quickly and concisely explaining your design.
Adding renders to a proposal not only shows an understanding of technology, but it shows the exact vision of your plan. When it comes to landing bids, adding renders to a proposal can only increase the chances of landing the job. Our brains process graphics 60,000 times faster than it processes text. By seeing exact models built to scale, specified materials, and even replicas of the exact location it will be built in, it can show investors the precise design you have planned. People can only retain 10-20% of the information that we read - but when paired with a visual, that retention skyrockets to 65%. Take the guesswork out of the design process by removing the need to understand 2D plans and mood boards, and replace them with easy to understand pictures of the proposal.
One of the best and easiest ways to successfully win bids, is to showcase a strong ability to communicate quickly and clearly - and a picture is worth a thousand words.
2. Expands the range of clients you can land
As more industries turn to hiring people online, it is important that your online presence be concise and straightforward - and that means having better graphics to display your ideas. With 81% of people only skimming the information they find online, the time you have to grab someone's attention before they click to another page is mere seconds. With graphics, the chance of getting your message across in time increases exponentially. The human brain can interpret graphics as quickly as 13 milliseconds. This means that in as little as a second, a person can be make their decision on if you are the right person for the job.
The ability to convey designs to a client remotely is vital. By adding models and renders to your design process, you open the door to more remote clients. Being able to see the exact design of something that has not been built, allows for better feedback without needing to be close by. This saves both time and money for you and the client. Not needing to travel to sites or design meetings can save a lot of resources as well as open the door for clients that are not local.
3. Gets clients onboard quickly and accurately
Each model is built using exact specifications and measurements. Models can be as specific or general as required by the project. From finish lists to furniture plans, the models can be as accurate as the information we receive. This means that the graphic renderings made from models are as close to actual photos of the unbuilt structure as you can get without them being built. By seeing the exact product they are getting, this helps get clients on the same page quickly. With most potential investors struggling to read floor plans, props like mood boards and sketches are vital to the understanding of the project. Contrastingly, renders do not just give you ideas and concepts, they bring clarity and precision to the proposal. By taking the guesswork out of the project and showing exact future results, it move clients along and instills trust in your ability to produce a design they are onboard with.
4. Speeds up the design process
Once the client is sold on your design and the project is ready to start, archviz can continue to help streamline your project. Walkthroughs, or flythroughs, are movies of the model showing how one space moves to the next. A substantial amount of time can be lost during the design stage of a design-build project. By being able to see the space as a whole, it allows changes to be made all at one time instead of as they arise. It is easier to read a photo than a floor plan. It is even easier to see how the structure will be built when you can virtually walk into the living room and look around for yourself.
From changing the style of a railing to the hardware on the cabinets, it is faster to see the changes you want to make in one sitting. Additionally, the ability to try different materials at the click of a mouse can help expedite decision making. Trying different marbles on the counter virtually. or digitally changing out the tile on the backsplash, can give options that help make decisions quickly.
5. Saves on work and materials
With Construction and Demolition (C&D) resulting in 600 million tons of debris per year (and a little under 60 million tons resulting from the construction process alone), the ability to see designs before a single shovel hits the ground can greatly reduce the amount of waste in projects. You are able to see and make changes before they even happen. Renderers are able to pull exact finishes and models if they are specified. Allowing clients to see the design and make changes before it begins, can save money on costly changes that might occur down the road. Virtually trying out different doors, windows or finishes, can help make decisions early on so that no materials are wasted. With material waste being a massive concern in the AEC Industry, rendering offers a more sustainable solution to these costly decisions. Rendering helps mitigate change orders and increase punch lists during the most vital part of the process.
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