Rendered plans, the sketch of the digital world.
Visuals are vital to a project. Without visuals, there is no guarantee that the ideas you have are being correctly communicated or interpreted. That is why rendering and architectural visualization are growing so rapidly. Firms have recognized the need to convey ideas and plans in the form of visuals that a client is able to easily understand.
Everyone knows what a floor plan looks like, but not many understand how to read them. Being able to picture a 2D design in 3D is a skill that is reserved for those trained to read the floor plans and all their many notes. Unfortunately, architects and interior designers do not usually have the pleasure of completing jobs for other designers, they often are working on projects for people who have no understanding of how to read a plan. With this dilemma being a frequently encountered scenario, architects and interior designers have had to be creative and find alternative ways to portray their ideas. For many years, people have built models out of chipboard, scribbled on the back of their notes, and even taken the time to hand render entire buildings. It was this need to communicate what comes innately to a designer, that has driven the digital industry we now see.
Thanks to 3D modeling and rendering, it is now easy to see buildings that have not yet been built, facades that have yet to be constructed and furniture that has still to be manufactured. With 3D modeling, people are now able to see their ideas coming to life in minimal time. Renders take the modeling to the next level and provide a more realistic setting for the 3D model by adjusting textures and lighting. However, if a project is short on time and unable to create a model or renders in time, another great way to convey ideas is through rendered floor plans.
These rendered floor plans are the equivalent of a digital sketch, showing the basic plan but with added textures, colors, highlights and scenery to give the viewer an idea of what is to come. These rendered plans take much less time than modeling and rendering and can be very efficient in conveying the intended aesthetics, areas of importance or just an overall view of the space. Rendered plans are great as a marketing tool, for presentations and as a means of visualization tool. These plans can help brighten a presentation, providing it with color and intention, as well as continuing the aesthetics of the space onto the plan itself. The added color helps hold attention, draw focus to specific areas and give a client the full picture of the project.
Having visuals is key to having happy clients. When clients are able to see your vision and understand your ideas, it allows them to have more faith and security in you. Being able to show a client ideas can be vital in helping them decide that you should get their project. Visuals can be the difference between getting a job or not getting one simply by making sure your client is on the same page as you. Visuals can make or break a project.
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